New Product Development

PRODUCTS DEVELOPED

• 300 new building evacuation products commercialized for new market.
• 10 new ink-jet printable materials developed for new market.
• 150 new building safety products introduced leading venture capital start-up business.
• 35 products that changed the landscape for code-mandated Exit Signs.
• Multi-finger slide for guitars.

STRATEGY

• Talk to customers and understand their needs and possible product gaps.
• Understand company’s core manufacturing capabilities and product innovation resources.
• Research competition to determine if products being considered already exist.
• Identify opportunities based on market potential and fit with company.
• Stack rank opportunities based on company’s business model and customer potential.
• Determine strategic partnerships that could expedite product development.
• Establish a budget.
• Develop a go-to-market plan and launch.

RESULTS

General

• All building products had an average gross margin of 50% or more.
• All building products were produced with an electricity-free technology.
• Being made from a “green” technology opened the door to possible LEED credits.
• Products developed were twice featured in Buildings Magazine “Top 100 New Products”.

300 Building Evacuation Products

• Key to securing 20% share of $20 million new market.
• Established leadership position in U.S. market.

Ink Jet Materials

• Supported Fuji partnership and launch into $50 million new market.

150 Building Evacuation Products

• Products required to launch venture capital start-up.
• Key to establishing channels in U.S., Mideast and parts of Asia.

35 Exit Signs & Building Evacuation Products

• Exit Signs designed with a look-and-feel that complemented rather than conflicted with an architectural design.
• Designed with input from architects and architectural designers nationwide.

Multi-Finger Slide Glove For Guitar

• Assisted client with development of a specialized product for guitar players.
• Issued provisional patent number: 60/763,228.

WHEN YOU’RE READY TO EXPLORE NEW PRODUCT OPPORTUNITIES,

WE HAVE A LOT TO TALK ABOUT.

FOR A FREE CONSULTATION, CLICK HERE.